1

Create a Low ABV Belsazar summer drink

2

Serve it to your guests and promote it actively in your bar. How you manage this, is up to you (special menu, chalkboard, events.)

3

Give it a social media boost: make pictures of your Low ABV drink in your bar and post them on Instagram (don’t forget to use the hashtags)

Tag: @belsazar_vermouth

Hashtag: #mybelsazar

Follow: Belsazar_Vermouth

Register: APERITIFCUP@BELSAZAR.COM

Evaluation

  • Best online marketing plan, be online and be present
  • Best presentation of the drink promotion in your bar
  • Originality of your drink (glassware, name and even the story.)

Rules

  • The drink must contain at least 4cl of Belsazar Vermouth (Belsazar Dry, Red, White, Rosé)
  • Not more than six ingredients per drink are allowed
  • The drink must not exceed 18% vol.
  • No self-made ingredients are permitted (infusions, syrups etc.)
  • The photos shall only be posted on Instagram

Jury

Timing

  • Evaluation period from May 31 to August 31, 2017

Your Prize

A trip to the origin of Belsazar combined with a visit to the BCB 2017

Journey to the Schwarzwald, visiting the Belsazar distillery including tour & tasting Typical Schwarzwald dinner + 1 night in a hotel including breakfast

Journey to Berlin + 2 nights in the Ellington Hotel including dinner and breakfast + Bar Convent entrance ticket

1st Place: 3 Places for the trip

2nd Place: 2 Places for the trip

3rd Place: 1 Place for the trip