Create a Low ABV Belsazar summer drink


Serve it to your guests and promote it actively in your bar. How you manage this, is up to you (special menu, chalkboard, events.)


Give it a social media boost: make pictures of your Low ABV drink in your bar and post them on Instagram (don’t forget to use the hashtags)

Tag: @belsazar_vermouth

Hashtag: #mybelsazar

Follow: Belsazar_Vermouth



  • Best online marketing plan, be online and be present
  • Best presentation of the drink promotion in your bar
  • Originality of your drink (glassware, name and even the story.)


  • The drink must contain at least 4cl of Belsazar Vermouth (Belsazar Dry, Red, White, Rosé)
  • Not more than six ingredients per drink are allowed
  • The drink must not exceed 18% vol.
  • No self-made ingredients are permitted (infusions, syrups etc.)
  • The photos shall only be posted on Instagram



  • Evaluation period from May 31 to August 31, 2017

Your Prize

A trip to the origin of Belsazar combined with a visit to the BCB 2017

Journey to the Schwarzwald, visiting the Belsazar distillery including tour & tasting Typical Schwarzwald dinner + 1 night in a hotel including breakfast

Journey to Berlin + 2 nights in the Ellington Hotel including dinner and breakfast + Bar Convent entrance ticket

1st Place: 3 Places for the trip

2nd Place: 2 Places for the trip

3rd Place: 1 Place for the trip